自媒体对大学生思想政治教育的影响及其应对策略

The Influence of We-media on College Students’ Ideological and Political Education and Its Countermeasures

自媒体是当下互联网时代中大学生主要的信息获取方式,其潜移默化地影响大学生的生活与思想,所具备的便捷化,碎片化,多样化的特性也决定了自媒体在高等教育领域中所应肩负的国家思想教育与政治社会化的责任。加强对大学生的引导,增强网络的教育影响力,正确把握自媒体使用方式,开辟可实行的创新路径。本文将从自媒体在网络环境下的作用及对大学生的影响出发,结合我国思想政治教育需要,分析当前自媒体所存在的问题及面临的机遇,探索自媒体在大学生思想政治教育中的实行策略。

We-media is the main way for college students to obtain information in the Internet age. It has a subtle impact on college students’ life and thought. Its convenience, fragmentation and diversification also determine the responsibility of the state ideological education and political socialization that we media should shoulder in the field of higher education. We should strengthen the guidance of college students, enhance the educational influence of the network, correctly grasp the use of Wemedia, and open up feasible innovation paths. This paper will start from the role of We-media in the network environment and the impact on college students, combined with the needs of Ideological and political education in our country, analyze the existing problems and opportunities of We-media, and explore the implementation strategies of We-media in the ideological and political education of college students.