基于产业链视角的景区依托型乡村旅游研究——以金华市管头村为例

Research on Scenic-Relying Rural Tourism Based on the Perspective of Industrial Chain——Take Guantou Village in Jinhua City as an Example

乡村旅游的发展问题实质上是乡村旅游产业链的建设和优化问题。该文对景区依托型乡村旅游产业链的内涵和演化过程进行了分析,明确了景区依托型乡村旅游产业链的演化遵循“孤环—网状”的演化路径;并以金华市管头村为案例进行了实地研究,从产业链提升和优化视角提出管头村乡村旅游的发展对策,以期为乡村旅游发展提供参考。

The issue of rural tourism development is essentially the construction and optimization of the rural tour⁃ism industry chain.The article analyzes the connotation and evolution process of the scenic-relying rural tourism in⁃dustry chain,and finds that the evolution of the scenic-relying rural tourism industry chain follows the evolution path of"isolated ring-network".Guantou Village in Jinhua City was selected as the case to conduct a field study,and put forward suggestions on the development of Guantou rural tourism from the perspective of industrial chain improve⁃ment and optimization,in order to provide suggestions for the tourism development of similar villages.