新时代下“红色微信”在大学生思政教育中的应用思考

The Application of "Red Wechat" in Ideological and Political Education of College Students in the New Era

微信是当代大学生比较认同的媒体平台,应用红色微信来提升大学生思想政治教育的效果,成为了高校思政教育改革的必然方向。文章首先对新时代下红色微信的创办优势进行分析,确认红色微信创办和应用的具体目标。其次,对当前红色微信在思政教育应用中的现存问题进行解析,指出红色微信建设运营的不足之处,并针对此提出了有效应用红色微信的三个策略:创建专门的互动渠道,及时获取学生对于微信内容以及信息传播形式的反馈意见并改良;成立专业的运营团队,规划好运营分区的同时实现分类上传和分区管制,提升红色微信运营的质量和效率;设立线下互动机制,有效对接虚拟与现实,帮助学生将信息印象转化为思想所得。

Wechat is a media platform recognized by contemporary college students. The application of red wechat to improve the effect of Ideological and political education of college students has become the inevitable direction of Ideological and political education reform in colleges and universities. First of all, this paper analyzes the advantages of red wechat in the new era,and confirms the specific objectives of the establishment and application of red wechat. Secondly, this paper analyzes the existing problems in the application of red wechat in Ideological and political education, points out the shortcomings of the construction and operation of red wechat, and puts forward three strategies for the effective application of red wechat: create a special interactive channel, timely obtain students’ feedback on wechat content and information dissemination form and improve it;establish a professional operation team and plan. At the same time, it can achieve classified upload and partition control, improve the quality and efficiency of red wechat operation;set up an offline interactive mechanism to effectively connect virtual and reality, and help students transform information impression into ideological gain.