大学生网络舆论引导与风险控制

Internet Public Opinion Guidance and Risk Control of College Students

随着互联网的发展,信息的传播速度与影响力不断加速与扩大,网络舆论成为了公共领域的重要议题。从社会新闻到娱乐新闻,从国际事件到生活琐事,各类"热搜"长期充斥着人们的日常生活,应对各类新闻又有着来自不同媒体、自媒体的报道与解读,使新闻事件不断地升温与发酵,持续影响着网络舆论的走向。因此,近年来网络暴力、舆论反转与负面舆论等事件频繁发生。这对人们的思想与认知有着巨大的推动力与影响力,尤其对于尚处在自我意识形成阶段的大学生群体来说,当下的网络环境就是他们的成长环境的重要组成部分。

With the development of the Internet, the speed and influence of information dissemination is accelerating and expanding. Network public opinion has become an important topic in the public domain. From social news to entertainment news,from international events to life trivia, all kinds of "hot search" have been filled with people’s daily life for a long time. In response to all kinds of news, there are reports and interpretations from different media and we-media, which make news events constantly warm up and ferment, and continue to affect the trend of network public opinion. Therefore, in recent years, network violence, public opinion reversal and negative public opinion events occur frequently. This has a huge driving force and influence on people’s thinking and cognition, especially for the college students who are still in the stage of self-consciousness formation, the current network environment is an important part of their growth environment.