摘要
以“00后”大学生网络消费心理为对象,采用理论与调查实证相结合的方法,通过问卷调查的方式收集数据,并运用SPSS 25.0版本统计软件对数据进行分析处理从而构建“00后”大学生网络消费心理影响因素模型。实证结果表明:感知有用性、社交需求性、商品因素、个体经济因素与“00后”大学生的网购金钱支出呈正相关关系,感知风险性、时间因素、消费理智性与“00后”大学生的网购金钱支出呈负相关关系。将大学生网络金钱和时间支出调查研究结果与其生活融合在一起,针对“00后”大学生的消费心理提出针对性的建议。
This article takes"post-00"college students'online consumer psychology as the subject.It uses a combination of theory and survey evidence to collect data through questionnaires and uses SPSS 25.0 The version of statistical analysis software performs data mining,prediction,analysis and processing,and builds models of influencing factors of post-00 college students'online consumption psychology.The empirical results show that:perceived usefulness,social demand,commodity factors,individual economic factors are positively correlated with post-00 college students'online shopping money expenditures,perceived risk,time factors,consumer rationality,and post-00 college students'online shopping money expenditures are negative relationship.This article combines the research results of college students'online money and time expenditure with their lives,and puts forward constructive and motivating opinions on post-00 college students'consumer psychology.
作者
蒋瑾
唐梦
涂颖莹
王丹伊
JIANG Jin;Tang Meng;Tu Yingying;Wang Danyi(School of Electronic and Information Engineering,Anhui University ofArchitecture,Hefei Anhui 230036,China)
出处
《牡丹江师范学院学报(社会科学版)》
2021年第1期97-104,共8页
Journal of Mudanjiang Normal University(Social Sciences Edition)
基金
安徽省高等学校人文社会科学一般项目(SK2019JD22)
安徽省高等教育振兴计划高校思想政治教育综合改革计划项目(zzgjh1-2-2016-11)
国家级大学生创新项目(C19118)
国家自然科学基金资助项目(62001004)。
关键词
“00后”大学生
心理研究
SPSS
回归分析
college students born after 2000
psychological research
SPSS
regression analysis