超媒体平台模式:《人民日报》客户端的媒体融合特征

Hypermedia Platform Mode:Media Convergence Characteristics of the People’s Daily Client

《人民日报》在我国媒体领域的地位重要,它的媒体融合事实上对行业有一定的示范意义。客户端是《人民日报》媒体融合的最重要终端载体,观察客户端可以了解到《人民日报》的媒体融合特征。研究发现,《人民日报》客户端采取了超媒体平台模式的融合战略,即依靠算法既推送媒体内容,也推送其他机构甚至自媒体的内容。这种融合模式的优点在于迅速积累内容,但不足之处在于局限于技术层面的融合,而未能进入经济、机构和文化等层面的融合。

The People’s daily plays an important role in China’s media field,and its media integration has a certain demonstration significance for the industry.The client is the most important terminal carrier of media convergence of people’s daily.It is found that the client side of people’s daily adopts the integration strategy of hypermedia platform mode,that is,it not only pushes the media content,but also the content of other organizations and even we media.The advantage of this mode of integration lies in the rapid accumulation of content,but the disadvantage is that it is limited to the integration of technology,rather than the integration of economy,institution and culture.