运用社会化聆听方法的非集中供暖区住户对冬季室内热环境不满的分析

Dissatisfaction expressed by occupants with winter indoor thermal environment in the non-district heating zone based on the social listening method

随着社会经济的发展,居住在非集中供暖区的居民对改善严酷冬季室内热环境的需求越发高涨,希望能在冬季拥有舒适的室内环境。有关于采暖需求和采暖行为的相关文献大多使用问卷调研进行研究,而问卷中的问题和选项又多是研究者主观制定,在这种情况下,居民只能顺着研究者的思路表达他们的不满,这将导致调研结果产生偏差;此外,研究者设计的问卷选项在丰度上也有欠缺。基于社会化聆听的方法,回顾了网络问答社区上有关供暖的讨论,收集了21653条网络用户自发表达的有关供暖的回答和评论,着重研究了其中3.19%的5项关于室内热环境营造的不满。研究结果表明,相比传统问卷调研,网络用户有关冬季室内热环境的抱怨类型更加丰富、内容更加细碎;此外,网络用户更倾向于使用特定动作描述采暖设备的开启,这将对后续相关研究中问卷调研问题和选项的设置提供参考,成为传统被动式问卷调研的补充。

With the development of the social economy,people in the non-district heating zone have growing demands to deal with the harsh winter indoor environments and yearn for a comfortable indoor environment in the winter.Relevant studies on heating demand and behavior are based on questionnaire surveys whose options are subjectively made by researchers.That would lead to biased results for occupants who can only show complaints following the researcher’s thinking.Apart from that,the options that researchers designed were also not abundant enough.The social listening method is applied in this study that reviews relevant discussions on heating issues based on the community social questions and answers.The method collects 21653 pieces of data in the form of answers and comments expressed spontaneously by different users.It also focuses on the 3.19%dissatisfaction within the indoor environment of the five categories and found that complaints during winter are much more trivial than researchers had thought before.At the same time,online users tend to describe equipment service time as actions-activated.That will provide a reference for designing questions and options to the questionnaire in related research supplementing the traditional passive questionnaire survey.