中医药文化海外传播话语权的整体性建构

Holistic Construction of the Discourse Power in Overseas Communication of Traditional Chinese Medicine Culture

以语言学中的历时性、共时性和即时性为理论分析框架,对中医药文化海外传播话语权进行整体性建构。历时性话语权旨在阐明中医药文化海外传播话语的历史逻辑、理论逻辑与现实逻辑三者的统一,从中医药文化海外传播的话语自信、自觉与自洽来总结中医药文化海外传播的历时话语来源、内容及特征;从中医药文化海外传播的话语结构、空间拓展及场域转换来提升中医药文化海外传播的共时性话语权;从话语表达体系、话语主客体、话语渠道等实现进路来优化中医药文化海外传播的即时性话语权。

Using the linguistic framework of diachronism, synchronicity and instantaneity as theoretical analysis, a holistic construction of the discourse power of overseas communication of traditional Chinese medicine(TCM) culture was made. The diachronic discourse power aimed to clarify the unity of the historical logic, theoretical logic, and practical logic of the discourse power of overseas communication of TCM culture, and to summarize the sources, contents, and characteristics of the diachronic discourse of overseas communication of TCM culture in terms of self-confidence, self-awareness, and self-consciousness. To enhance the synchronic discourse power of overseas communication of TCM culture in terms of discourse structure, spatial expansion, and field transformation. To improve the instantaneous discourse of overseas communication of TCM culture in terms of the discourse expression system, subject and object of discourse, and discourse channels.