基于网络关注度的安徽省居民省内旅游需求时空特征分析

Spatio-temporal Characteristics Analysis for Residents Tourism Demand in Anhui Province Based on Network Attention

基于百度指数平台,收集2019年安徽省居民对省内64家典型景区的网络关注度数据,利用季节性强度指数、旅游需求偏好指数和基尼系数分析安徽省居民的旅游需求特征,并对影响因素进行探讨。结果显示:全省居民省内旅游需求呈多岭型,形成4月、7―8月和10月3个需求高峰;单岭型景区各月的旅游需求有较明显差别,双岭型和多岭型的景区无明显旅游需求季节性差别;全省居民旅游需求时间主要受经济发展水平、旅游资源的季节性和独特性、景区开发程度、气候舒适度、节假日的影响;安徽省居民形成3个旅游需求偏好区,分别是皖中皖东南休闲娱乐偏好区、皖南自然观光偏好区和皖西南山岳景观偏好区;全省居民旅游需求空间分布主要受景区密集程度、级别、资源开发程度和空间距离的影响。

This article collects the network attention data of residents in Anhui Province based on Baidu index platform,and analyzes spatio-temporal characteristics using the seasonal intensity index,tourism demand preference index and Gini coefficient.The results show that the tourism demand of residents likes the mountain shape,and it has three peaks of demand in April,July to August and October.The tourism demand of single peakscenic spot has significant seasonal difference,but the double and multi-peakscenic spot has non-significant seasonal difference.The temporal variation of tourism demand is affected by factors such as economy,characteristic of tourism resources,scenic spot development,climate comfort and holiday.Residents tourism demand appears three preference areas:leisure area in middle and southeast,natural area in south,mountain landscape area in southwest of Anhui Province.The spatial variation of tourism demand is affected by factors such as density of scenic area,rank,scenic spot development and spatial distance.