南京非物质文化遗产体验式旅游开发策略

Experiential Tourism Development Strategy of Nanjing Intangible Cultural Heritage

体验经济时代背景下,传统旅游开发正在向体验旅游开发转变。本文以体验经济理论为基础,从体验式旅游开发与传统旅游开发的区别着眼,分析非物质文化遗产体验式旅游开发的路径与方法。针对南京市非物质文化遗产旅游开发现状,提出了非物质文化遗产体验式旅游的开发策略:实现从文化遗产向旅游资源的转变、依据"非遗"特色编制主题产品谱系、根据体验维度影响作用调整产品结构、创新设计理念与技术手段提升体验质量、文旅融合打造特色旅游线路。

Under the background of experience economy,traditional tourism development is changing to experience tourism development.This paper is based on the theory of experience economy,focus on the difference between experiential tourism development and traditional tourism development,analyze the path and method of intangible cultural heritage experiential tourism development.In view of Nanjing intangible cultural heritage tourism development status,the author expounds the development strategy of intangible cultural heritage experiential tourism:realize the transformation from cultural heritage to tourism resources;compile the theme product spectrum according to the characteristics of"Intangible Cultural Heritage";adjust the product structure according to the influence of experience dimension;innovate design concept and technical means to improve the quality of experience;culture and tourism are integrated to create characteristic tourism routes.