基于课程思政的旅游管理专业市场营销学教学设计研究

Research on the Teaching Design of"Marketing"for the Tourism Management Major Based on Curriculum-based Ideological and Political Education

2020年5月28日,教育部发布《高等学校课程思政建设指导纲要》,为高校课程思政的进一步发展提供了指导。该文在此纲要的指导下,针对旅游管理专业的特点以及市场营销学课程的特征,从导入案例的选取、理论的讲解以及理论的应用三方面入手,将课程思政元素融入教学设计中,帮助学生了解市场营销领域的国家战略、法律法规和相关政策,引导学生关注各行业尤其是旅游业的市场营销实际问题,培育诚实守信、德法兼修的职业素养。

On May 28,2020,the Ministry of Education issued a notice on the issuance of the"Outline for Curriculum-based Ideological and Political Construction in Colleges and Universities",having provided guidance for the further development of curriculum-based ideological and political education in colleges and universities.Under the guidance of this outline,based on the characteristics of the tourism management major and the characteristics of the"Marketing"course,this paper integrates curriculum-based ideological and political elements into teaching design from the selection of cases,the instruction of theories,and the application of theories,in order to help students learn about the national strategies,laws and regulations and related policies in the field of marketing,guides them to pay attention to the practical problems of marketing in various industries,especially the tourism industry,and cultivates the professionalism of honesty and trustworthiness with a combination of morality and law.