从材料角度解码Dior手袋的品牌风格塑造

Decoding the Brand Style of Dior Handbags from the Perspective of Materials

在产品设计中,材料可通过视觉体验与触觉体验进行情感化设计,从而塑造独特的品牌风格。本文以国际知名品牌Dior为例,分别从视觉符号和触觉符号两个角度深度解析Dior的手袋材料设计与品牌形象塑造之间的关系,以期为设计师打造独特的产品风格提供可参考的设计路径。

In product design,materials can be emotionally designed through visual experience and tactile experience to create a unique brand style.Taking the internationally renowned brand DIOR as an example,this article deeply analyzes the relationship between DIOR's handbag material design and brand image shaping from the perspectives of visual symbols and tactile symbols,in order to provide designers with reference path for creating a unique product style.