摘要
形成科学的资源开发价值评价体系是促进工业旅游高质量发展的内在要求。旅游资源的本质是具有开发价值的旅游吸引物,普遍具有的文化内涵是其旅游吸引力和价值形成的基础。对工业旅游资源价值的评价应以资源价值特征为基础,明确资源开发导向,重视旅游活动特征、市场运作条件和绿色化趋势。利用层次分析法,构建了包含体验价值、市场潜力、旅游要素、支撑条件和环境友好五个维度的综合评价指标体系,进一步以川酒工业为例进行了实证评价,并提出了深入挖掘独特文化内涵、融入全域旅游体系、实施差异化错位发展等建议。
Forming a scientific evaluation system of resource value is the inherent requirement of the high-quality development of industrial tourism.The essence of tourism resource is the tourist attraction with exploitative value,and the universal cultural connotation is the basis of the tourist attraction.The evaluation of the value of industrial tourism resources should be based on the characteristics of resource value,the orientation of resource development,the characteristics of tourism activities,the market operation conditions and the trend of environmental protection.By using the analytic hierarchy process,a comprehensive evaluation index system with five dimensions(experience value,market potential,tourism elements,supporting conditions and environmental friendliness)was constructed.Taking Sichuan Baijiu industry as an example,the evaluation system was validated,and some advice was given to promote the development of Sichuan Baijiu industrial tourism,including excavating the unique cultural connotations,integrating into the comprehensive tourism system,and implementing differential development.
作者
闵连星
杨支才
MIN Lianxing;YANG Zhicai(School of Management,Chengdu University of Traditional Chinese Medicine,Chengdu,Sichuan 611137,China)
出处
《酿酒科技》
2021年第2期107-112,共6页
Liquor-Making Science & Technology
基金
四川省社会科学重点研究基地—川酒发展研究中心项目(CJY18-01)
四川省教育厅人文社科重点项目(17SA0040)。
关键词
文化内涵
工业旅游
旅游资源
价值评价
川酒
cultural connotation
industrial tourism
tourism resource
value evaluation
Sichuan Baijiu
