基于当前供电企业电力营销管理状况的思考

Based on the Current Situation of Power Marketing Management in Power Supply Enterprises

近年来,随着我国经济持续快速发展,电力市场行业的竞争程度日趋升高。供电企业营销管理模式不能再墨守成规,需要开阔思路,从方法创新、制度创新角度重新审视电力市场运营环境。电力营销管理是供电企业与用户之间重要的桥梁。供电企业电力营销管理中存在的问题,应当要有深刻的认识,如此以来,持续优化、不断完善才会变得更有意义。

In recent years,with the sustained and rapid development of China’s economy,the degree of competition in the power market industry is increasing day by day.The marketing management mode of power supply enterprises can no longer stick to the rules.It needs to broaden the thinking and re-examine the operation environment of power market from the perspective of method innovation and system innovation.Power marketing management is an important bridge between power supply enterprises and users.We should have a deep understanding of the problems existing in the power marketing management of power supply enterprises,so that continuous optimization and continuous improvement will become more meaningful.