跨学科视角下文化营销对服装设计的启示

Enlightenment of cultural marketing to fashion design from interdisciplinary perspectives

跨学科又称交叉学科和综合学科。跨学科的目的主要在于通过跨越原学科界限,针对问题的整体性、复杂性进行研究。在新时代跨学科视角下,文化营销与服装设计的有机结合可以将服装设计中的文化元素与商业元素进行巧妙的结合与创新,打破学科隔阂,使之相互作用。文章从文化营销的角度对服装设计进行深入解析,促使服装设计得到更好的发展。

Interdisciplinarity is also called cross-discipline and comprehensive discipline.The purpose of interdisciplinary is to study the integrity and complexity of the problem by crossing the boundary of the original discipline.In the new era of interdisciplinary perspective,the organic combination of cultural marketing and fashion design can skillfully combine and innovate the cultural elements and commercial elements in fashion design,break the disciplinary barriers,and make them interact.This paper analyzes the fashion design from the perspective of cultural marketing,and promote the better development of fashion design.