酒店客房产品情感化设计研究

On Emotional Design of Hotel Room Products

伴随着我国社会和经济的跨越式发展,人们的物质需求得到巨大的满足,心理需求大幅度增加,情感作为人们最为重要的心理需求越来越受到关注,产品的情感化设计成为发展趋势。客房是酒店的核心产品之一,酒店客房的情感化设计是增强情感交流、消除负面情绪以及增强用户黏性的有效途径。消费者对客房产品的情感性需求包括实用性、新奇性、个性化和文化性四个方面,借鉴诺曼教授三层次设计理论,结合客房产品的特性,分别从本能、行为和反思三个层次对酒店客房产品情感化设计进行了探讨。

With the rapid development of our society and economy,people's material needs have been greatly met,and their psychological needs have been greatly increased.Emotional needs,as the most important psychological needs of people,have attracted more and more attention,so much so that the emotional design of products has become the development trend.Guest rooms are among the core products of hotels.The emotional design of a hotel guest room is an effective way to enhance emotional communication,eliminate negative emotions and enhance user stickiness.The emotional needs of consumers for room products include practicality,novelty,individuality and culture.Based on Don Norman's three-level design theory and the characteristics of room products,this paper discusses the emotional design of room products from three levels:instinct,behavior and reflection.