文旅融合背景下博物馆与旅游的关系研究

On the Relationship Between Museums and Tourism Under the Background of Culture and Tourism Integration

博物馆与旅游相互联系,又有所区别,一方面,旅游能促进博物馆的传播,博物馆能提升旅游品质;另一方面,二者在性质、目的,发展思路和参与人员数量、群体等方面有所不同。促进博物馆与旅游的融合发展,需从以下几点入手:加强理论建设,转变思想观念;整合资源配置,实行优势互补;创新发展方式,打造特色品牌;发展“博物馆+”,吸引游客打卡;强化专业培养,提升服务质量;尊重事实规律,确保“宜融则融”。

Museums and tourism are interrelated and different.On the one hand,tourism can promote the spread of museums and museums can improve the quality of tourism;on the other hand,they are different in nature,purpose,development ideas,number of participants and groups.To promote the integrated development of museums and tourism,we should start from the following aspects:strengthen theoretical construction,and change ideas;integrate resource allocation and implement complementary advantages;innovate development modes and create featured brands;developing“museum+”to attract tourists;strengthen professional training and improve service quality;and respect facts and integrate appropriately what could and should be integrated.