网络化与智能化驱动下的农业生产性服务模式创新

Innovation of Agricultural Productive Service Mode Driven by Network and Intelligence

当前“大国小农”仍是我国的基本国情、农情,而农业生产性服务则是实现小农户与现代农业有机衔接、加快推进农业农村现代化的重要手段。随着网络化与智能化技术在农业领域的推广和应用,市场中涌现出大量的新型农业生产性服务组织,这些组织如何利用新技术进行有效的服务模式创新,进一步推动农业生产性服务现代化已成为一个亟待解决的问题。基于此,首先立足企业实践,对当前新型农业生产性服务组织织服务模式进行归纳,重点分析了线上综合服务平台模式、线上专项服务平台模式与“线上+线下”服务模式织运营方式、核心价值与局限性。在此基础上,从加快扩大线上服务规模、增进线上与线下的融合、沉淀智能化农服经验、聚集智能化农服资源、拓展智能化农服范围5个方面提出了发展建议。

At present,smal-scale farmers in large countries are still the basic national conditions and agricultural conditions in China,and agricultural productive service is an important means to realize the organic connetion between small scale farmers and modern agriculture and to accelerate the modernizntion of angricultural and rural areas.With the popularizution and application of network and intelligent technology in the field of agriculture.a large number of new agricultural productive service organixations have emerged in the market.and how they use the new technology to carry out effective service model innovation and further promote the modernixation of agricultural productive service has become an urgent problem to be solved.Thus,the service mode of the new agrieultural productive gervice organization is summarized based on the enterprise practice.focusing on the analysis of the operation mode.value core and limitationg of the online comprehensive service platform mode,online special service platform mode and onlime and offline service mode.On this basis,some suggestions are put forward from five aspects:speeding up the expansion of online service scale.enhancing the integration of online and offline.settling the experience of intelligent agricultural service.gathering intelligent agricultural service resources.and expanding the scope of intelligent agricultural service.