电商家具产业集群形成机理研究——基于苏北淘宝村调研

Research on the Formation Mechanism of E-commerce Furniture Industry Cluster——Based on the Survey of Taobao Village in North Jiangsu Province

以无资源基础的苏北电商家具产业淘宝村产业集群为研究对象,根据调研结果,构建电商家具产业集群形成机理模型,明星网商是电商家具产业集群的源点;电商平台是电商家具产业集群形成载体;政策引导是产业集群发展壮大推动力。三者是苏北电商家具产业集群形成的基本力量。对东风村、大众村和兴国村开展问卷调查,使用结构方程方法进行计算,结果表明:产业集群成长与电商平台服务的回归系数为0.233,产业集群成长与政策扶持效力的回归系数为0.186,电商平台服务与政策扶持效力的回归系数为0.438,两者之间存在较高的相互影响。

This paper built formation mechanism model of e-commerce furniture industry cluster by taking the industry cluster of Taobao village in northern e-commerce furniture industry cluster without resource based as the research object. According to the survey results, rural star network businessman was the source point of the e-commerce furniture industry cluster;e-commerce platform was the carrier of the formation of the e-commerce furniture industry cluster;policy guidance was the driving force of industrial cluster development. The above are the basic force of the formation of the industrial cluster. It conducted a questionnaire survey in Dongfeng village, Dazhong village and Xingguo village. It used the structural equation method for calculation. The results of empirical analysis showed that:the regression coefficient between growth of industrial cluster and service of e-commerce platform is 0.233;the coefficient between growth of industrial cluster and efficiency of policy support is 0.186;the mutual coefficient between service of e-commerce platform and efficiency of policy support that there is a high interaction is 0.438.