遗产经济视野下苏州园林的发展问题研究

Study on the Issues on the Suzhou Gardens Development from the Perspective of Heritage Economy

从遗产经济学的角度切入,探讨苏州园林作为文化遗产的经济学特性;介绍其发展现状,揭示它现存的问题,如园林周边旅游业乱象、门票价格偏高、大园林容量与游客流量矛盾、小园林客流量较少等。针对这些问题提出了完成基于O2O (线上到线下)的周边旅游OTA (在线旅游)转型、实行限流措施、门票价格分季而定、加大对小园林的宣传力度等建议。

From the perspective of heritage economics, this article first discussed the economic characteristics of Suzhou gardens as cultural heritages. Then it introduced its current development situation, revealed its existing problems during the development such as the chaotic tourism industry around the garden, the high ticket price, the contradiction between garden capacity and visitor flow and the low passenger flow in lesser-known gardens. In view of these problems, it put forward suggestions to complete the OTA(Online Travel Agency) transformation of surrounding tourism based on O2 O(Online To Offline), to implement current restriction measures, to set the ticket prices by season, and to strengthen the publicity of small gardens.