新媒体时代广播电视编导的创新改进

Innovation and Improvement of Radio and Television Director in the New Media Era

随着国家经济总量的持续增长和互联网技术的发展,新媒体的崛起,为传统媒体带来了一定冲击,以广播电视为代表的的传统媒体,面临的市场竞争日益加剧。为了迎合时代发展需求,在新媒体时代,广播电视一定要站在与时俱进的发展视角上,力求节目的精良,在广播电视编导上多下功夫,从而在跟紧时代发展的基础上,实现节目的创新,达到吸引受众,提高广播电视经济效益和社会效益的目的,实现广播电视媒体的可持续发展。本文将从新媒体时代广播电视编导创新的必要性入手,结合现阶段广播电视编导遇到的各项问题,尝试提出实现广播电视编导创新改进的策略,希望可以抛砖引玉,为相关人士带来一定参考意义。

With the continuous growth of national economic aggregate and the development of Internet technology,the rise of new media has brought a certain impact to the traditional media.The traditional media represented by radio and television are facing increasingly fierce market competition.In order to meet the needs of the development of the times,in the new media era,radio and television must stand on the development perspective of keeping pace with the times,strive for the excellence of the program,make more efforts in the radio and television editing and directing,so as to realize the innovation of the program on the basis of keeping up with the development of the times,so as to attract the audience,improve the economic and social benef its of radio and television,and achieve the goal of radio and television media sustainable development.This paper will start with the necessity of innovation of radio and television director in the new media era,and try to put forward the strategies to realize the innovation and improvement of radio and television editing and directing according to the problems encountered in the current stage of radio and television editing and directing,hoping to bring some reference for relevant people.