社区参与视角下古镇旅游“创意化”发展探讨——以重庆酉阳龙潭古镇为例

Discussion on the Creative Development of Ancient Town Tourism from the Perspective of Community Participation——Take Longtan Ancient Town of Youyang County,Chongqing as an Example

注重文化创意是当代旅游发展的特点之一。许多文化遗产正凭借着"文化创意""生活化艺术品"等方式进行着"文化重构",通过将传统文化与时代精神相结合,推动地区旅游的可持续发展。龙潭古镇作为拥有悠久历史文化的"名镇",物质文化与非物质文化资源丰富,但在"创意化"旅游开发方面后进力不足,面临着缺乏人才、旅游文创产品单一、宣传方式有待创新等困境,这些问题的产生与古镇所在的社区参与方式、程度密切相关。

Paying attention to cultural creativity is one of the characteristic of contemporary tourism development.Many cultural heritages are carrying out"cultural reconstruction"by means of"cultural creativity"and"life style artwork",and promote the sustainable development of regional tourism by combining traditional culture with the spirit of the times.Longtan Town as"famous town"with a long history and culture.Although material culture and non-material culture resources are plentiful,the aspect of"creative"tourism development is insufficient,faced with a lack of talents,single tourism product,propaganda way needing innovating,and so on.These problems in ancient town of generation are closely related to the community participation way and the degree of closeness.