大数据时代企业市场营销管理信息化模式的构建研究

Research on the Construction of Enterprise Marketing Management Informatization Mode in the Era of Big Data

在互联网发展背景下,数据作用逐渐显现,海量数据的搜集、整理和分析能够获取到很多意想不到的结果。大数据时代应运而生。为了应对市场的变化发展,将大数据技术应用于企业市场营销管理信息化模式中可以发挥出精准营销的作用。本文首先对大数据时代企业市场营销管理信息化模式概述,其次指出该模式构建过程中存在的问题,最后提出相应的优化策略。

In the context of the development of the Internet,the role of data is gradually emerging.The collection,collation and analysis of massive data can obtain many unexpected results.The era of big data came into being.In order to cope with the changes and development of the market,the application of big data technology in the enterprise marketing management information model can play a role in precision marketing.This paper first summarizes the information model of enterprise marketing management in the era of big data,then points out the problems existing in the construction process of the mode,and finally puts forward the corresponding optimization strategy.