真人秀节目中的“虐星”现象及其治理

"Celebrity Abuse" Phenomenon in Reality Shows and Proposed Solutions

真人秀节目靠明星的加持以期获得收视率的保障,竞技类真人秀遍地开花,却离不开"虐星"的桎梏。在受众需求的驱动下,明星与节目构成双向需求关系。明星自身价值透支,观众审美素养形成茧房,与行业恶性竞争的循环对社会带来灾难。真人秀避免其不良倾向,需形成行业审美与责任感兼具、观众绿色娱乐、政府完善细则三位一体的格局,促进行业良性发展,在同质化竞争中开辟新的道路。

Reality shows count much on the attendance of celebrities."Celebrity abuse" becomes common place in competitive reality shows.Driven by audience demand,celebrities and programs become interdependent,which overdraws celebrity value,drags audience aesthetics,and causes disastrous vicious competition in the industry.Therefore,reality shows need to form a three-in-one pattern that combines industry aesthetics and a sense of responsibility,green entertainment for the audience,and full-fledged government-issued rules to promote the healthy development of the industry and open up new paths in homogeneous competition.