摘要
短视频行业的迅速崛起,全面而深刻地影响了广大受众的认知,短视频IP也因此成为内容产业的新宠。电视节目《向往的生活》和短视频李子柒系列虽都以"归园田居"为主题,但后者却取得了更多维度的成功。通过比较分析两个IP元素的构成、可复制性及其蕴藏的理念,可以发现在审美层面参与构建普通人日常生活的意义是短视频IP拥有更高影响力的关键。而电视未来的媒体转型和内容创新既要学习新媒体的创作思路,也要基于自身的媒介特性。
The rising short video industry is having a profound impact on the cognition of the public,making short video IP the latest buzzword for the content industry.The TV program "Happy Life" and "Li Ziqi" Series,both explore the theme of idyllic life,but the latter achieved success on more dimensions.This article compares the composition of IP elements,the replicability and philosophy and concludes that building everyday life for the average people from aesthetic perspective is the key to greater influence of short video IP.The future TV transformation and content innovation needs to learn from the creativity of emerging media on the basis of its own media characteristics.
出处
《传媒观察》
CSSCI
2021年第1期63-68,共6页
Media Observer
基金
湖南省教育厅一般项目“融媒时代电视综艺IP的多元开发”(17C0983)
湖南师范大学博士科研启动项目“融合媒体时代电视IP的综合开发”(2017BQ02)的研究成果。
关键词
IP
日常生活
意义生产
电视转型
IP
everyday life
significance production
TV transformation
