劝民觉悟:《农民》报的话语建构及其传播策略研究

Awaken the People:A Study on Discourse Construction and Communication Strategies of "the Farmers"

平民教育报刊《农民》报通过对公民、生计、卫生和文艺等四大知识的引介,为城乡互动和乡村进步提供了基础性条件。同时在"劝民觉悟"的使命指引下,采取图像叙事、书信展登和故事寓理等多项传播策略,引领农民群体从"贫民弱民"向"富民强民",从"愚民"向"智民",从"私民"向"公民"的社会角色转型。农民和学者亦通过《农民》报这一媒介平台相互勾连,实现了一定程度上的协作。从某种意义上来说,《农民》报确乎成为近代乡村传播史上的一个经典案例。

Through the introduction of the concepts of citizenship,livelihoods,health,literature and art,the popular educational newspaper "the Farmers" provided basic conditions for urban-rural interaction and rural progress.At the same time,under the guidance of the mission "awaken the people",a number of communication strategies such as image narrative,letter exhibition and story allegory were adopted to lead the farmers from "being poor and weak" to "being rich and strong",from "uncivilized" to "wise",from "individual" to be "citizens".Farmers and scholars also communicated and collaborated with each other through this media platform provided by the newspaper.In a sense,this newspaper is a classic case in the history of modern rural communication.