摘要
本文运用大众传播生态学理论,从原生态因素、内生态因素、外生态因素三个层次分析影响健康"微传播"的要素,描绘出一幅"本末倒置"的健康"微传播"生态图谱,并提出了相应的治理策略。
Based on the theory of mass communication ecology,this article analyzes the factors that affect healthy "micro-communication",including original ecological factors,internal ecological factors,and external ecological factors.It draws a healthy "micro-communication" ecological map of "putting the cart before the horse",and puts forward countermeasures.
作者
马遥
范鹏
Ma Yao;Fan Peng(不详)
出处
《传媒观察》
CSSCI
2021年第1期101-104,共4页
Media Observer
关键词
微传播
健康传播
传播生态
micro-communication
healthy communication
communication ecology
