摘要
抖音等短视频APP是新兴的视觉文化媒介,有着很强的交互性。本文从抖音用户热衷于模仿热门视频这一现象入手,以抖音用户群体中80后至00后年龄段人群的模仿行为为切入点,通过梳理国内2015—2019年与模仿理论相关的文献,采用参与式观察与文本分析的方法探究了抖音用户模仿行为的规律性特征,并对模仿双方的身份、双方的模仿序列关系进行分析,最后讨论了模仿现象中的后现代性以及对这一现象应有的反思。
TikTok and other short video apps are emerging visual cultural media with strong interactivity.This paper starts from the phenomenon that Tik Tok users are keen to imitate popular videos,and takes the imitated behavior of the post-80s to post-00s age group in the user group as the starting point,and by combing the literature related to imitation theory in China during 2015-2019.This article uses participatory observation and text analysis to investigate the regular characteristics of the users’imitated behavior,and explain who the two parties of imitation are and what is the relationship between the two mimetic sequences.The essay concludes by exploring the post-modernity embodied in the phenomenon of imitated behavior and the reflections that should be made on this phenomenon.
作者
胡莹
李玉婷
Hu Ying;Li Yuting(School of Media and Communication,Shenzhen University,Shenzhen,518060)
出处
《现代广告》
2021年第2期29-35,共7页
Modern Advertising
关键词
模仿
抖音
后现代
奇观
imitation
TikTok
post-modernity
wonders
