“全民阅读”背景下移动有声阅读的用户体验探析

Research on User Experience of Mobile Audio Reading on the Background of “Nationwide Reading”

随着移动互联网时代的发展,有声阅读可以成为进一步推进"全民阅读"战略执行落地的重要举措。为了加深了解当前基于移动应用的有声读物的用户需求,通过问卷调查和用户访谈方法,剖析了移动阅读的时代特征,从有声阅读的行为、动机、偏好和用户满意度四个方面研究分析有声阅读平台或产品的用户体验要素,从而促进实现数字出版领域"全民悦读"的全面提升。

With the development of the mobile internet era, audio reading can be an important measure to further promote the implementation of the "Nationwide Reading" strategy. In order to deepen the understanding of the current user needs of audio reading based on mobile applications, through the questionnaire survey and user interview methods, the characteristics of mobile reading are discussed, and the audio reading is analyzed from four aspects: behavior, motivation, preference and user satisfaction. The user experience elements of the audio reading platform or product, thus promoting the overall improvement of the "Nation Reading with Pleasure" in the field of digital publishing.