基于文化转译的产品创新设计研究

Research on Product Innovation Design Based on Cultural Translation

以文化为根源寻找全球化进程中文化创意产品设计的新路径。综合比较研究、文献研究和系统研究方法总结国内外文化创意产业发展的异同。从产业经济学的角度分析得出以价值链为主导的文化创意产品设计范式。借鉴国际文化创意产业的管理模式并加以本土化改造和应用,将成为当下文化创意产品设计选择创新路径的突破口。

Taking culture as the root, this paper tries to find a new way of cultural and creative product design in the process of globalization. Combined with comparative research, literature research and systematic research methods, it summarizes the similarities and differences of the development of cultural and creative industries at home and abroad. From the perspective of industrial economics, the design paradigm of cultural and creative products dominated by the value chain is obtained. By learning from the management model of the international cultural and creative industry and localizing transformation and application, it will become a breakthrough point for the current cultural and creative product design to choose an innovative path.