汉字艺术在文化创意产品设计与开发中的研究

Research on the Art of Chinese Characters in the Design and Development of Cultural Creative Products

汉字是中国近五千年优秀历史文化的结晶,其体现了中国人民的智慧。汉字本身承载了巨大的历史价值、文化价值以及艺术价值,汉字不仅仅是作为文字进行体现,在现代,汉字更是以一种艺术元素的面貌向世界展示出不一样的中国特色文化内涵,很好地呈现了汉字艺术的独特视觉魅力。汉字的发展对后世设计的发展提供了丰富的艺术价值,给当代设计师们带来了丰富的灵感来源。本文将从汉字艺术的发展以及汉字艺术地提炼等方面着重探讨汉字艺术在文化创意产品设计与研发的应用。

Chinese characters are the crystallization of the fine history and culture of China over the past five thousand years,and they embody the wisdom of the Chinese people.Carrying great historical,cultural,and artistic value,Chinese characters not only reflected as written words but also an artistic element inheriting cultural connotations with Chinese characteristics to the world,which well presents the unique visual charm of Chinese characters art.The development of Chinese characters has provided a wealth of artistic value for the later generations and provided a rich source of inspiration for contemporary designers.This paper will discuss the application of Chinese character art in the design and development of cultural and creative products from the aspects of its development and artistic refinement.