景德镇陶瓷文化复兴的历史依据和现实路径

The Historical basis and Practical path for the Revival of Ceramic culture in Jingdezhen

景德镇瓷器是江西和中国的名片,也是海上丝绸之路的重要商品。在景德镇建设国家陶瓷文化传承创新试验区的历史使命下,在新媒体传播影响下的新一轮的全球化背景中,承载着中国文化的景德镇瓷器拥有难得的发展机遇,重振瓷都辉煌又成为人们关注的话题。目前,景德镇瓷业发展面临严峻挑战——产品附加值低,市场无序竞争,企业规模小,陶瓷品牌开发不足,研发设计人才流失,管理人员的缺失等。以优秀的历史文化资源为轴,将景德镇城市品牌、优秀历史文化资源和瓷业发展结合起来,是景德镇瓷业发展需要解决的课题,极具现实意义和战略价值。

Jingdezhen porcelain is not only the name card of Jiangxi and China,but also an important commodity of the maritime Silk Road.Under the historical mission of building Jingdezhen into a national ceramic culture inheritance and Innovation Experimental Zone,and under the influence of new media communication and a new round of globalization,Jingdezhen porcelain,which carries Chinese culture,has a rare development opportunity,and the revitalization of the porcelain capital has become a topic of concern.At present,the development of Jingdezhen porcelain industry is facing severe challenges,such as low added value of products,disorderly market competition,small scale of enterprises,insufficient development of ceramic brands,brain drain of R&D and design,lack of management personnel,etc.Taking the excellent historical and cultural resources as the axis,combining Jingdezhen city brand,excellent historical and cultural resources and the development of porcelain industry is a problem to be solved in the development of porcelain industry in Jingdezhen,which is of great practical significance and strategic value.