绍兴黄酒营销时尚化的营销观察与建议

Marketing Observation of Shaoxing Wine’s Stylish Marketing and Suggestions

绍兴黄酒的发展瓶颈目前主要在营销环节,绍兴黄酒如何走向年轻化、时尚化,占据年轻人市场是目前黄酒企业急需解决的问题。通过分析绍兴黄酒营销发展现状及所存在的问题,给出一些有针对性的建议,为当下黄酒企业提供新的思考方向。

At present,the development bottleneck of Shaoxing wine lies mainly in its marketing link.The juvenilization and trendiness of Shaoxing rice wine which help occupy young people’s market are an urgent problem for Shaoxing wine enterprises to solve.Through the analysis ofthe marketing development status and the existing problems of Shaoxing wine,some targeted suggestions are given,hoping to provide some new thinking orientation for current Shaoxing wine enterprises.