探究新媒体环境下中国公共外交实践

On the Practice of China’s Public Diplomacy in the New Media Environment

科技和信息化的不断深入发展,给媒体带来了翻天覆地的变化。从传统媒体到新媒体的普及,也给外交带来了新方式。在新媒体环境下,我国紧跟时代潮流,进行了大量的公共外交实践,利用新媒体技术,将公共外交与之融合形成了新媒体公共外交,发挥了民众在公共外交中的作用,有效突破了传统公共外交的局限,促进了公共外交的发展,也提升了中国的国际形象,提高了中国在西方国家中的影响力。

With the continuous deepening and development of science and technology and information technology,it has brought earth shaking changes to the media.The popularity from traditional media to new media has also brought new ways to diplomacy.In the new media environment,China has followed the trend of the times and carried out a large number of public diplomacy practices.By using new media technology,public diplomacy has been integrated with it to form a new media public diplomacy,which has played the role of the public in public diplomacy,effectively improved the limitations of traditional public diplomacy,promoted the development of public diplomacy,enhanced China’s international image and improved China’s competitiveness Influence in western countries.