摘要
健康旅游是现代旅游活动中最受欢迎的形式之一。以云南健康旅游目的地为研究对象,在分析目的地发展条件的基础上,运用SWOT定量分析法,构建影响因素分析矩阵,通过问卷形式收集专家们的意见并确定各因素的权重和强度评分值,最后根据战略方位角和战略强度系数确定战略类型和选择战略强度;结果表明,云南健康旅游目的地构建战略应选择相对积极的高强度的机会性开拓型战略。
Health tourism is one of the most popular forms of modern tourism activities.Based on the analysis of the development conditions of Yunnan healthy tourism destination,the SWOT quantitative analysis method is used to construct the influencing factors analysis matrix.The opinions of experts are collected by questionnaire and the weight and intensity score of each factor are determined.Finally,the strategic type and strategic intensity are determined according to the strategic azimuth and strategic intensity coefficient.The results show that Yunnan health tourism destination construction strategy should choose relatively positive high intensity opportunistic pioneering strategy.
作者
唐嘉倩
王静
李雪松
Tang Jiaqian;Wang Jing;Li Xuesong(Postgraduate Education Centre for Tourism Management;School of Tourism and Hotel Manage-ment,Yunnan University of Finance and Economics,Kunming Yunnan 650221)
出处
《保山学院学报》
2020年第6期76-81,共6页
JOURNAL OF BAOSHAN UNIVERSITY
基金
国家自然科学基金项目(项目编号:71964036)
云南省哲学社会科学规划项目(项目编号:YB2018081)
教育部西部和边疆地区规划基金项目(项目编号:19XJA630002)
云南省哲学社会科学规划一般项目(项目编号:YB2018079)。
