生态消费模式的价值蕴含及建构路径

The Value of Ecological Consumption Pattern and Its Path of Construction

生态消费模式成为解决生态危机、寻求人类美好生活图景的切入点与突破口,是实现生产发展、生活富裕、生态良好的"三生共赢"成为生态消费模式的理想愿景。它是对消费主义的生态批判,是对过度型消费、炫耀型消费、符号异化型消费的扬弃与超越,倡导以"节约适度、绿色低碳、文明健康"为价值原则。生态消费模式建构是以培育绿色消费意识为理念先导,以全民践履绿色生活方式为行动自觉,以推行绿色生产与销售为供给基础,以健全绿色消费长效机制为制度保障的系统性工程。

The ecological consumption pattern has become an entry point and the point of breakthrough for solving the ecological crisis and seeking a bette human lifestyle.The ideal vision of ecological consumption pattern is to achieve the"three win-win"results with regard to production development,affluent life and ecology.The ecological consumption pattern is an ecological critique of consumerism,and it abandons and surpasses the excessive consumption,conspicuous consumption,and consumption alienation.It advocates the principle of social value of"thrift,green,low-carbon,civility and health".The construction of the ecological consumption pattern is a systematic project based on the concept of green consumption awareness,the people’s practice of green lifestyle,the green production and sales,and the improvement of the long-term mechanism of ecological consumption.