中国品牌引入国际市场的包装设计策略研究

Research on packaging design strategy of chinesebrand introducing into international market

本文以我国木梳品牌"谭木匠"为例,根据跨文化的艺术设计原则以及以用户为中心的艺术设计原理,探讨合适的产品包装设计策略。

This article takes my country’s wooden comb brand“Carpenter Tan”as an example,and discusses appropriate product packaging design strategies based on crosscultural art design principles and user-centered art design principles.