科学家在线科学传播意愿及其影响因素实证研究

Investigating Factors Affecting Scientists Willingness to Engage in Online Science Communication:an Empirical Survey Study

科学家作为主要信息源,在科学传播中扮演着不可或缺的角色,而互联网则为科学家参与科学传播提供了更为开放便捷的平台。本研究通过电子邮件向国内“211工程”高校和“双一流”建设高校的科学家发放问卷,深入探索科学家在线科学传播的意愿及其影响因素。研究发现,科学家更倾向于在网上向公众单向传递知识,与公众互动交流意愿较低。其传播态度、主观规范、感知行为控制、感知公平以及感知公众知识缺乏显著影响科学家的在线科学传播意愿,而性别、年龄、职业发展阶段、所属学科、感知网络媒体的影响及感知网络媒体的报道缺陷对科学家在线科学传播意愿影响并不显著。基于上述结论,本文提出了促进科学家在线科学传播的相关建议。

As a main information source,scientists play an important role in science communication.The internet allows scientists to communicate with the public directly and instantly.By e-mail questionnaire,the paper explores the scientists willingness to engage in online science communication and its predictors.The results suggest that scientists prefer to share knowledge to public rather than interact with public.Communication attitude,subjective norms,perceived behavioral control,perception of fairness and perception of the public's lack of knowledge are five factors that influence the scientists willingness to engage in online science communication significantly.Sex,age,career stage and scientific area,presumed online media influence and perceived sloppy news coverage are inconsistent predictors.Based on the conclusions above,the paper reveals the practical implications for promoting scientists engagement in online science communication.