龙舟文化助推浦市古镇全域旅游发展的路径研究

Research on the Path of Promoting the Region-wide Tourism in Pushi Ancient Town by Dragon Boat Culture

全域旅游是我国旅游业发展的总体战略方向,在美丽乡村建设和旅游产业升级发展的背景下,文化是推动古镇全域旅游发展的内在力量。运用文献资料、田野调查等方法分析了浦市古镇全域旅游的发展情况,研究表明:浦市古镇在全域旅游的发展中存在着民族体育文化在旅游经济产业链过短、文化旅游产品不够的问题。在全域旅游的发展理念下,通过对传统龙舟文化的再生产,用龙舟文化推动浦市古镇全域旅游的发展,从而为浦市古镇全域旅游的发展决策奠定基础。

Region-wide tourism is the overall strategic direction of China’s tourism development.Under the background of beautiful countryside construction and tourism industry upgrading and development,culture is the internal force to promote the development of region-wide tourism in ancient towns.This paper analyzes the development of region-wide tourism in Pushi Ancient Town by using the methods of literature and field investigation.The research shows that there are some problems in the development of region-wide tourism,such as the national sports culture occupies too little in the tourism economic chain and the cultural tourism products are not enough.Under the development concept of region-wide tourism,through the reproduction of traditional dragon boat culture,the dragon-boat culture is used to promote the development of region-wide tourism in the town,so as to lay a foundation for the decision making of region-wide tourism development in the town.