“二青会”符号对城市形象影响的研究

Study on the Influence of Second Youth Game Symbol on City Image

本文运用文献资料法、田野调查法,梳理山西省"二青会"的符号象征,以探索其对城市形象的影响,为山西省城市发展提供一些有价值的参考。研究认为:"二青会"对城市形象的符号象征主要从体育赛事的仪式象征、文化象征、社会象征三方面体现,其中仪式象征包括体育圣火、开幕式、火炬塔与闭幕式;文化象征从赛事物质文化、精神文化与产业文化出发,包括比赛场馆、青运村,赛事标识、志愿者形象、运动员形象,太原城市形象片、山西古建参战、山西体育文化丛书、美术馆;社会象征主要从体育、政治、经济、生活四方面体现,包括全民健身、青少年体育、体育产业,政府各部门积极配合、交通治理;旅游宣传活动、商业界推出"二青会"主题活动,市容环境、科技展示。在以上方面的划分并非绝对,它们相互间会存在兼具状况,也体现在"二青会"对城市形象的象征:传递山西历史悠久的特色文化与城市发展的新时代形象;展现山西体育运动风采与体育科技进步;展示山西城市经济发展、政治建设与居民精神文明素养。

This paper uses the methods of literature and field investigation to sort out the symbols of the"Second Youth Game"in Shanxi Province,so as to explore its influence on the city image and provide some valuable references for the urban development in Shanxi Province.According to the research,the symbol of the city image of the Second Youth Game is mainly embodied in three aspects:the ceremony symbol,the cultural symbol and the social symbol of the sports events.The ceremony symbol includes the sports torch,the opening ceremony,the torch tower and the closing ceremony.The cultural symbol starts from the material culture,spiritual culture and industrial culture of the event,including the competition venues,the youth game village,the logo of the event,the image of volunteers,the image of athletes,the image of Taiyuan City,the ancient construction in Shanxi,Shanxi sports culture book series,and the art museum.The social symbol is mainly reflected from the four aspects of sports,politics,economy and life,including national fitness,youth sports,sports industry,traffic management,tourism promotion activities,youth game theme activities launched by the business community,city environment,as well as technology display.The division in the above aspects is not absolute,and integration is also reflected in the symbol of the city image:transmission of Shanxi history of characteristic culture and the new image of city development;demonstration of Shanxi sports style and sports science progress;demonstration on the economic development,political construction and spiritual civilization of the residents.