新媒体条件下企业营销策略探讨

Discussion on Enterprise Marketing Strategy under New Media

当前,新媒体的出现为企业的营销思维与方式打开了新的广阔市场,不仅提高了企业的知名度,还为企业带来了良好的效益。为了更好适应新媒体时代的到来,企业要制定相应的营销策略。文章从新媒体条件下企业营销特点、方式、策略等方面进行了探讨。

At present,the emergence of new media has opened a new broad market for the marketing thinking and way of enterprises,which not only improves the visibility of enterprises,but also brings good benefits to enterprises.In order to better adapt to the arrival of the new media era,enterprises should develop corresponding marketing strategies.This paper discusses the characteristics,ways and strategies of enterprise marketing under the condition of new media.