浅析如何培养学生的品牌建设

How to Cultivate Students'Brand Building

品牌策划与推广是电子商务专业学生的必修课程,是培养学生品牌意识能力的一门专业课程,该课程的教学效果直接影响到学生进入企业后对品牌的建立与推广能力,因此在品牌教学中采用起一个好听且利于营销的名字、设计一个好的标志、学会市场细分、讲述一段好听的故事和进行品牌营销推广,让学生逐步学会品牌建设,从而达到好的教学效果。

Brand Planning and Promotion is a compulsory course for the students majoring in e-commerce.It is a professional course to cultivate students'brand awareness.The teaching effect of this course has a direct impact on students'ability to establish and promote the brand after entering the enterprise.Therefore,in brand teaching,we should adopt a good name,design a good logo,learn to segment the market and tell a story to achieve a good teaching effect,and the students should learn how to build a good brand gradually through the good stories and brand marketing promotion.