长销商品包装设计变迁对当下包装设计的启示

THE ENLIGHTENMENT OF THE CHANGE OF THE PACKAGING DESIGN OF LONG-SELLING COMMODITIES TO THE PRESENT PACKAGING DESIGN

在长销商品包装设计的变迁中总结成功经验,以及探索当下包装设计的发展方向。从几个长销商品包装的最初形态开始分析,通过包装升级历史得到启示,再根据商品包装现状加以分析找到问题所在,并找出优秀包装设计的优势。包装设计重点在于注重消费者感受和吸引消费者目光。聚焦消费者,根据商品定位的不同,设计更合适的包装;不忘初心,持续倾听消费者的声音,以提升品牌形象为目的进行商品包装升级。

Summarize the successful experience in the change of the packaging design of long-selling commodities,and explore the development direction of the current packaging design.Starting from the initial form of several long-selling commodity packaging,the paper gets inspiration from the packaging upgrade history,and then analyzes the problems according to the current situation of commodity packaging,and finds out the advantages of excellent packaging design.The key point of packaging design is to pay attention to consumers’feelings and attract consumers’attention.Focus on consumers,design more appropriate packaging according to different product positioning based on the age,focus and characteristics of The Times;Never forget the original intention,listen to the voice of consumers continuously,from the perspective of consumers to enhance the brand image for the purpose of upgrading the product packaging,is a competitive market in the long hold a place in the necessary conditions.