当代电影海报的设计策略分析——以黄海作品为例

ANALYSIS ON THE DESIGN STRATEGY OF CONTEMPORARY MOVIE POSTERS TAKING THE WORKS OF THE YELLOW SEA AS AN EXAMPLE

通过优秀设计师黄海的系列作品赏析,达到研究当代电影海报的设计策略的目的。通过设计师黄海海报中所展现的特殊表现技法、准确的色彩运用、巧妙绝伦的构图,独特的创意等艺术策略,突出其将传统文化的色彩与现代美学相融合的设计技巧。搭建起一个海报设计思路的基础框架及出发点。该方法能够为更多正在创作途中或即将创作电影海报的设计人才给予启发和思考。

Through a series of works by the outstanding designer Huang Hai,to study the design strategy of contemporary movie posters.Through the special technique of expression,the accurate use of color,the ingenious composition and the unique creativity of the designer Huang Hai’s posters,highlight its traditional culture of color and modern aesthetics of the integration of design skills.Set up a poster design ideas of the basic framework and starting point.This method can give inspiration and consideration to more designers who are in the process of creating or about to create movie posters.