摘要
为了设计师在进行地域性设计时提供一种符号学的视角和方法。以"第一届湖湘风华文化海报设计大赛"的参展作品作为研究对象,利用皮尔斯的广义符号学分析设计师对湖湘地域文化中的符号建构方式,总结出地域性设计中设计符号的提取与转译方式,从设计师的角度分析地域性设计的可能性。从提取与转译两方面分析了作品背后的符号现象。该方法可为设计师在进行地域性设计产品研发时提供参考。
To provide a semiotic perspective and method for designers in regional design.Taking"The first huxiang fenghua culture poster awards"as an example,this paper makes use of Pierce’s generalized semiotics to analyze the designer’s way of symbol construction in hunan regional culture,summarizes the way of extracting and translating design symbols in regional design,and analyzes the possibility of regional design from the designer’s perspective.From two aspects of extraction and translated works the symbols behind the phenomenon is analyzed.This method can provide reference for designers in regional design product research and development.
出处
《设计》
2021年第4期76-79,共4页
Design
关键词
地域性
符号学
提取
转译
海报设计
Regionalism
Semiotics
Extract
Translation
Poster design
