由物到事与由情到理:现代文创产品的“事理”设计系统研究

FROM MATERIAL TO MATTER AND FROM EMOTION TO REASON:RESEARCH ON THE"AFFAIR"DESIGN SYSTEM OF MODERN CULTURAL AND CREATIVE PRODUCTS

时下,国内的文创产品设计风头正劲,然而流行观念中的这类设计大都脱离了具体的文创对象事、理,以致不是陷入"同质"化设计的窠臼,就是沦为所谓单纯的为标新立异而"异"的设计。相反,现代文创产品的"事理"设计,则是从"事理学"角度切入,通过分析由时间、空间、人、物、行为、信息等构成的"事"和由从物到事、从情到理、合情合理组成的"理"及其事、理关系系统,并结合人的主体、文化的元素和创意的方法对流行的文创产品设计进行重新审视和超越;从而实现文创产品"事理"设计系统的空间模型架构。当前,文创产品的设计只有重新回到具体文创对象的"事"的结构和"理"的范畴,并在把握好其二者之间的关系中,才能不断丰富文创产品设计内容,从而真正讲好本土故事,重返精神家园。

Nowadays,domestic cultural and creative product designs are gaining momentum.However,this type of design in popular concepts is mostly divorced from the specific cultural and creative objects and principles,so that it is either trapped in a"homogeneous"design or reduced to the so-called simple Designed to"different"for the unconventional.On the contrary,the"affair"design of modern cultural and creative products is cut from the perspective of"affair science",through the analysis of"things"composed of time,space,people,things,behavior,information,etc.A system of"reason"and its relationship between reason and reason,which is composed of emotion to reason and reasonable,and combines the human subject,cultural elements and creative methods to re-examine and surpass the popular cultural and creative product design;so as to realize the spatial model architecture of the"affair"design system of cultural and creative products.At present,the design of cultural and creative products can only continuously enrich the design content of cultural and creative products by returning to the structure of"things"and the category of"reasons"of specific cultural and creative objects,and grasping the relationship between the two,so as to truly tell the local story and return to the spiritual home.