摘要
为了满足江山市魅力家庭农场发展特色农旅、增加游客量,提升农场自产农产品的消费,通过品牌与服务设计来增强竞争力。由高校创客构建国际化团队,运用服务设计的创新设计思维方法,通过调研量化分析、洞察用户需求,发挥高校创客团队的创新创意优势,利用故事板和触点研究等设计工具创新开发用户旅程,创意设计农旅服务场景。从从品牌视觉、农场景观、创意餐饮、研学课程、纪念品、公众号设计等六方面得到创意农旅设计提升方案。为探索高校创客介入以创新设计来发展乡村旅游、创意农业品牌化发展路径提供实践案例借鉴。
As an important component of rural cultural creative industries,the upgrading of agritourism by design is a useful way to promote farmers’income and a feasible way for the sustainable development of rural areas.As a quality driving force for future society,Design Maker is a typical talent of Two Abilities who has the characteristic of Cross-disciplinary edcation background and the tag of Internet+.A design practice implemented by a college-maker team of multi-disciplines and trans-specialities is a beneficial attempt to improve the service quality and level of agritourism.In this case,market research tools such as SPSS and design tools such as storyboard and contact-point research are used to make the whole project more practical.The case explores a new access for local rural areas to sustainable development by creative agritourism.
作者
凌霓
张姮
LING NI;ZHANG HENG
出处
《设计》
2021年第5期60-63,共4页
Design
基金
浙江省哲学社会科学规划项目“基于创客模式的乡村文化创意产业发展路径研究”(19NDJC234YB)
教育部社科青年基金项目“‘互联网+创意农业’的品牌化机制研究”(16YJCH142)。
