“一带一路”引领跨境电商协同创新发展路径研究——以杭州为例

Research on the Synergy Innovation Development Path of Cross-Border E-commerce Enterprises in Hangzhou under the “B&R” Initiative

跨境电子商务与传统产业的不断融合,能有效拓展协同创新发展的空间,催生新的产业形态。本文立足于杭州作为"一带一路"合作先行区的战略优势,多渠道调研了跨境电商企业协同创新的实际表现及存在的问题,探求可量化的协同创新能力评价指标,进而构建"一带一路"引领下的具有前瞻性的协同创新发展路径和生态体系,为跨境电商企业的持续性健康发展提供借鉴。

The continuous integration of cross-border e-commerce and traditional industries can effectively expand the space for synergy innovation and development, and promote the emergence of new industrial forms. Based on the strategic advantages of Hangzhou as the"first phase"cooperation area of B&R, this paper investigates the actual performance and problems of cross border e-commerce enterprises’ synergy innovation, and explores quantifiable capability evaluation indicators to construct a forward-looking synergy innovation development path under the guidance of"B&R". Then can provide reference for the sustainable and healthy development of cross-border e-commerce enterprises.