基于旅游目的的韩国旅华市场贡献分析

Market Contribution Analysis of the Republic of Korea Tourists Traveling China Based on Tourism Purposes

文章构建了入境旅游市场的人数贡献和收入贡献两个衡量入境旅游发展质量的指标,具体分析韩国旅华市场中观光休闲、商务会议和探亲访友三个主要部分的人数贡献和收入贡献。观光休闲游客的人数贡献最大,商务会议游客的收入贡献最大,探亲访友是最稳定增长的部分。中国要通过挖掘文化旅游潜力促进观光休闲旅游发展,提高商务会议旅游接待水平,扩大探亲访友游客的到访范围,同时带动观光休闲旅游的发展。

The paper constructed two targets to measure the quality of inbound tourism, called population contribution and income contribution.the Republic of Korea tourists traveling China with three purposes,including sightseeing and leisure, business and conference, visit relatives. The paper analysed the population and income contributions of these three purposes.The conclusions include:the Republic of Korea is the largest tourist source market of China’s oversea tourism. Its population contribution took the first place, and its income contribution took the second place.For the Republic of Korea tourists,the sightseeing and leisure tourists contributed the largest population, the business and conference tourists contributed the largest income, the visit relatives tourists increased stable. China should took some measures to develop the market of the Republic of Korea Tourists Traveling China, such as excavating the culture connotation, improving the level of services,and so on.