文化创意视角下河南乡村旅游优化路径研究

Research on Optimization Path of Henan Rural Tourism From the Perspective of Cultural Creativity

在快速的新型城镇化和旅游发展背景下,乡村文化衰落现象已经成为制约乡村旅游发展的重大紧迫问题。自2012年国家积极推动乡村旅游发展以来,为乡村文化的保护带来了新的机遇与挑战,乡村旅游与文化保护相互影响,两者的实施主体与地域空间基本重合,乡村旅游的发展离不开文化的支撑,文化创意同时又是乡村旅游发展的重要内容。本文从文化创意视角出发去探讨乡村旅游的发展,通过实地调查、文献分析以及SWOT分析法等研究方法对河南省乡村旅游资源进行调查分析,为乡村旅游优化升级开辟新的发展路径。

In the context of rapid new urbanization and tourism development, the decline of rural culture has become a major pressing problem restricting the development of rural tourism. Since 2012, China actively promoted the rural tourism development, as well as the protection of rural culture has brought new opportunities and challenges, rural tourism and culture protection influence each other and the two implementation main bodies overlap with regional space basically. The rural tourism development cannot leave the support of culture, at the same time cultural creativity is an important content of rural tourism development. This article explored the development of rural tourism from the creative perspective, through the methods of on-thespot investigation, literature analysis and SWOT analysis to investigate the rural tourism resources in Henan,and for optimization and upgrade of the rural tourism.